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Musk says Twitter to hold off relaunching blue check verification

Twitter’s new owner Elon Musk said on Monday the social media company is holding off the relaunch of its blue check subscription service, a delay from his initial tentative timeline to bring back the service on the platform.

November 22, 2022
22 November 2022

Nov 21 (Reuters) – Twitter’s new owner Elon Musk said on
Monday the social media company is holding off the relaunch of
its blue check subscription service, a delay from his initial
tentative timeline to bring back the service on the platform.

“Holding off relaunch of Blue Verified until there is high
confidence of stopping impersonation,” Musk said in a tweet.

“Will probably use different color check for organizations
than individuals.”

The coveted blue check mark was previously reserved for
verified accounts of politicians, famous personalities,
journalists and other public figures.

But a subscription option, open to anyone prepared to pay,
was rolled out earlier this month to help Twitter grow revenue
as Musk fights to retain advertisers.

Twitter had paused its recently announced $8 blue check
subscription service, as fake accounts mushroomed and had said
Twitter’s sought-after blue check subscription service will be
relaunched on Nov. 29.

Musk also tweeted that Twitter added 1.6 million users this
past week, “another all-time high”.

Advertisers on Twitter, including big companies such as
General Motors, Mondelez International, Volkswagen AG, have
paused advertising on the platform, as they grapple with the new
boss.

Hundreds of Twitter employees have also been estimated to
have quit last week, following a Thursday deadline by Musk that
staffers sign up for “long hours at high intensity,” or leave.
(Reporting by Akriti Sharma and Juby Babu in Bengaluru; Editing
by Rashmi Aich)

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