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‘Krunchy Dream’ welcomes Russian customers after Krispy Kreme exit

Russians craving a doughnut fix can now visit ‘Krunchy Dream’, a string of new cafes opening where U.S. chain Krispy Kreme Inc shops once stood, as the latest imitation Western brand hits Russian streets.

November 21, 2022
21 November 2022

MOSCOW, Nov 21 (Reuters) – Russians craving a doughnut
fix can now visit ‘Krunchy Dream’, a string of new cafes opening
where U.S. chain Krispy Kreme Inc shops once stood, as
the latest imitation Western brand hits Russian streets.

Soon after Russia launched what it calls a “special military
operation” in Ukraine, Krispy Kreme suspended all shipments of
doughnut making supplies and ingredients to Russia and ended the
agreement with its lone Russian franchisee.

The U.S. chain was one of scores of Western firms to leave
the country and other apparent imitations have since sprung up
in Russian cities, with Stars Coffee running coffee shops
formerly owned by Starbucks Corp and “World of Cubes”
filling the void left by Danish toymaker Lego.

A company owned by restaurateur Arkady Novikov, Krispy
Kreme’s former franchise partner, applied to register the
Krunchy Dream trademark in late September, the RBC daily
reported on Monday.

Novikov Group and Krispy Kreme did not immediately respond
to requests for comment.

In a financial results statement in August, Krispy Kreme
said it had closed 30 franchise shops in Russia.
(Reporting by Reuters
Writing by Alexander Marrow
Editing by Mark Potter)

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