Hong Kong has unveiled a new promotion campaign, including 500,000 free flights, to lure visitors back after more than three years of tough COVID-19 rules.
Hong Kong woos tourists with air tickets and vouchers
Hong Kong will give away air tickets and vouchers to woo tourists back to the international financial hub, racing to catch up with other popular travel destinations in a fierce regional competition.
During the pandemic, the city largely aligned itself with mainland China’s zero-COVID strategy and has relaxed its entry rules months slower than rivals such as Singapore, Japan and Taiwan.
Even after it reopened its border with mainland China in January, tourism recovery was sluggish.
On Wednesday, Chief Executive John Lee launched a tourism campaign, Hello Hong Kong, saying the city would offer 500,000 free air tickets to welcome tourists from around the world.