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Adidas launches probe into misconduct allegations against Kanye West

Adidas AG on Thursday said it has launched an investigation into allegations of inappropriate behavior by Kanye West, after the German sporting

goods maker last month ended its partnership with the rapper and fashion designer.

November 25, 2022
By Akriti Sharma
25 November 2022

By Akriti Sharma

Nov 24 (Reuters) – Adidas AG on Thursday said
it has launched an investigation into allegations of
inappropriate behavior by Kanye West, after the German sporting
goods maker last month ended its partnership with the rapper and
fashion designer.

Adidas said it initiated the probe after receiving an
anonymous letter making several allegations against the
musician, who now goes by Ye.

The investigation follows a report by Rolling Stone magazine
that detailed alleged incidents of inappropriate behavior by Ye
toward staff and prospective employees. Rolling Stone cited
interviews with more than two dozen former Yeezy and Adidas
staff.

According to the magazine, former members of the team sent
an anonymous letter to Adidas in which they said senior leaders
at the company were aware of Ye’s behavior, but had turned a
“blind eye” and “turned their moral compass off.”

“It is currently not clear whether the accusations made in
an anonymous letter are true,” an Adidas spokesperson said in a
statement to Reuters.

“However, we take these allegations very seriously and have
taken the decision to launch an independent investigation of the
matter immediately to address the allegations.”

Ye could not be immediately be reached for comment. News of
the probe was first reported by the Financial Times on Thursday.

According to the Financial Times, Germany’s third-largest
asset manager, Union Investment, wrote to Adidas on Thursday
asking for more information about the claims.

Union Investment did not immediately respond to Reuters’
request for comment.

Ye has courted controversy in recent months by publicly
ending major corporate tie-ups and making outbursts on social
media against other celebrities. His Twitter and Instagram
accounts were restricted, with the social media platforms
removing some of his posts that users condemned as antisemitic.
(Reporting by Akriti Sharma in Bengaluru; Editing by Daniel
Wallis)

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