Social media advocates want companies that have pulled their advertising dollars from Twitter to announce it, as pressure mounts on new owner Elon Musk.
Activists pressure Twitter advertisers
A coalition of civil rights activists are urging Twitter’s advertisers to issue statements about pulling their ads off the social media platform after its owner Elon Musk lifted the ban on tweets by former US president Donald Trump.
Trump’s account, which Twitter had suspended after the US Capitol riot on January 6 2021, citing the risk of further incitement of violence, was reinstated over the weekend.
Some 90 per cent of Twitter’s revenue comes from selling digital ads.
The groups in the Stop Toxic Twitter coalition complained on Monday that Musk had vowed to advertisers that Twitter would take a considered approach to reinstating banned accounts and convene a new content moderation council.